Marketing Unplugged - Spotting the Elephants in the Room
Type
Book
Authors
ISBN 10
9385523503
ISBN 13
9789385523502
Category
Unknown
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Publication Year
2016
Publisher
Tags
Description
Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis. There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'. - from Amzon
Number of Copies
2
